Logo & Visual Identity

SKUT: Electric scooters to enjoy the ocean’s breeze

Project scope

SKUT is a brand of electric scooters, redefining urban mobility along the coast. Rooted in sustainability, SKUT offers a fresh perspective on transportation.

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Concept

SKUT is all about simplicity and positivity. The design is minimalistic, mirroring the smooth ride these scooters offer.

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Inspired by the ocean’s tranquility, the sea breeze, the rhythmic waves, and the sunsets, SKUT’s brandmark captures the carefree spirit of beachfront journeys.

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Color Palette

The color palette, with the blues of the ocean, the crisp whites of the sandy shores, and the black accents, highlights SKUT's contemporary style.

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